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Fernando Romero first discovered the science and power of harnessing natural negative ions while traveling in Japan. He visited many salons and became aware of a revolutionary treatment that stylists were using to retexturize and condition wiry coarse Asian hair.

This discovery and exploration led him to develop and perfect the Bio Ionic® Professional Haircare System. Specifically, Bio Ionic® uses Negative Ions, naturally produced by charged minerals found deep within the earth, to micronize water molecule clusters.

This allows hydrating molecules to penetrate the hair shaft to condition, strengthen, smooth or curl hair, without damage. This process is called IonTransformation™ and is used in Bio Ionic’s retexturizing system, NanoIonic™ styling tools and haircare products.