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Sometimes the best ideas are right in front of your eyes.

In Fudge’s case it was under their feet, when, back in 90s Australia, Fudge’s creator stood on a piece of chewing gum, inspiring him to create a hair product that was strong, yet flexible.

Cue the super innovative Hair Shaper. Now owned by PZ Cussons Beauty and based in London, Fudge still has this innovative and creative attitude to this day. It ‘s a diverse, innovative brand, delivering first class support for hairdressers and a product line for the bold at heart. Fudge believes in risk taking and self-expression, making yourself memorable and having the hair you love!